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Internet Business Advertising – 2 Ways Building Website Traffic Can Pay Off For Your Business

Internet Business Advertising – 2 Ways Building Website Traffic Can Pay Off For Your Business

The purpose of internet business advertising is to generate traffic. Are you a hurry to get traffic to your website? If you asked that question to most Internet marketers the reply would probably be yes. However getting website traffic is not as simple as it sounds. In this article let’s look at two ways building website traffic can pay off for you.


1. The fastest way to get traffic to any website is to purchase it. The most common way to do this is to start a pay per click advertising campaign. And the most popular pay per click search engine available that you can purchase a campaign on is Google Adwords.


One thing that is not often discussed is that the majority of people who run a campaign on Google Adwords do not make money. In reality they actually spend more money than they earn revenue for.


Therefore it makes sense that you need to study and learn the proper internet business advertising techniques before you jump into pay per click advertising. This makes sense for any form of Internet advertising, but when you are actually spending your hard earned money you really need to work hard to make it pay off.


2. The opposite way of getting traffic fast is to build an organic advertising campaign based on getting back links. A back link is where you have your website address on somebody else’s website.


The reason this is slower than purchasing traffic is because you have to earn your back links one link at a time. Of course the benefit to this is you are not actually investing any money but rather you’re investing your time to do this.


For example, you can write an article with a resource box that contains your website address. You then submit this article to an article directory and when they publish it online you have just created a back link to your website.


Before you get too excited about this you have to understand that there are literally billions of websites on the Internet today. All of these are trying to get traffic one way or another and article marketing has proven to be a great source of free traffic.


To make article marketing pay off for you then you must have a lot of articles online, and you must be in the best directories that get traffic. The only way to do this is to consistently work on it on a daily basis.


In summary when you consider internet business advertising, these are two ways of building website traffic that can pay off for you. You have to decide either to purchase it or work hard to create an organic advertising campaign. Both can offer success, so it largely depends and your budget and your patience.

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David Ogden is an established online marketer who specializes in practical website resources and advice.

I can help you at WhoArWe.Biz Learn how to make a website, a blog, learn how to use the Internet properly and if you are interested how to promote your website or blog. We offer some Free training just for checking us out. We have over a half a million people who have been helped. Also if money is tight and you are on a budget get some free video training at http If you have no money at all another great place to learn how to build a website is http:Weebly.com they will even host if for you for free but your domain name will have weebly in it. However it’s a great site to learn but not that much help if you want to promote your site. WhoAreWe.Biz can help you with that. Building a web site in a few minutes flat is not all that hard now days! It looks like anyone can now have a really good-looking website. Most are very easy to use. I used to like this software for several reasons. One it was free, like most of them, however this one has a lot of whistles and bells to build a fantastic website. But even more importantly if you get stumped they have video tutorials, community forum for 24 support, and even live customer support. I don’t use them anymore however. Have you ever wanted a web site for your own business like mine or hobby that you have complete control on the editing of the content any time and with no charge. This is it. Sure there are many other ones on this site to. And most are good, but have limitations. Another great thing about this free software is the

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Tips For Getting More Business From Your Website By Omniserve Website Design

Tips For Getting More Business From Your Website By Omniserve Website Design

The tips for getting more business from your website boil down to:

1. Title tags: Make sure the title tag for your page reflects the target search phrase that you expect searchers looking for your product to type in (for more on how to pick the right target search phrase see http://www.seochat.com/c/b/Choosing-Keywords-Help/

2. Clear and simple navigation: The way that searchers see the route to the information that they are seeking is via the Navigation linkages that your website provides. Make sure that your navigation is clear and contains the main actions that a searcher is likely to want to carry out. Remember you only have approximately 3 seconds before the average searcher bounces back to the search results( http://news.bbc.co.uk/2/hi/technology/4616700.stm )

3. Main Heading (H1): Often the reason searchers bounce off a page is because it takes too long to figure out what the website they have landed on does and whether this is what the searcher needs. Therefore a clear heading saying in 5 or 6 words your Unique Selling Proposition, your USP (what is a USP) and if possible you should include some of the words that appear in your target search phrase to increase keyword density.

4. Testimonials in a Guest Book: One certain way to reduce your bounce rate is to enable your customers to give positive feedback and to feature this in a prominent place on your home page.

5. News and special offers in your Blog: Another way that searchers make their mind up about a website is to see if there are any signs of life in terms of recent news. If it is clear from a blog that features recent content that there are people actively working on the website it is a great confidence inspiring measure. Another advantage of a blog is that it allows you to feature time related special offers (for example 50% off if you book before the end of this month). This can be captured by Google and featured in search results for the product or service that you supply.

6. Motivation Architecture: Think about the person reading the page. If someone stops you in the street to sell you a charity subscription they don’t launch straight into what they want you to do. They start by attempting to establish a rapport with you. In the inanimate medium of the web this is often forgotten. The most motivating word in the English language is “you”, for example “We create solutions for you” or “We will look after you”. Once a degree of intimacy has been achieved then you seek to motivate the searcher to take action using power words in “calls to action” such as “Please call us now” or “Order now and save”.

7. The final item on your home page is your page footer. Include your address here and your target search phrase as both of these will help your appearance in Google.

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Omniserve Website Design specialising in Website Design for Small Irish Business and Sole Traders.

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Importance of Website and Website designing for your business

Importance of Website and Website designing for your business

Web site is a collection of the interrelated informative web pages. All these web pages will contain the information about the company or about the products and services offered by the company. If the web site is company specific then the theme, layout, design and colour scheme should be same. As said before all these web pages are containing the information about the company and also about the services and products offered by the company. The basic purpose to design a web site is to create an online presence. If the web site pages are informative enough then it will be useful for the company to create an online presence.

If all the pages are informative enough then if the visitor will come to the site he or see can read the content. By reading the web pages the visitors and customer can have the brief idea about the services offered by the company. If your company is also providing products then you can give detail information about your products. So the customer will have the detail idea about the features and usefulness of your products. So web site is one of the most important assets for the company.

If your web site will not look attractive and colour scheme, theme and designs of the web site will not look attractive, no one will go to the internal pages and no one will read the content written on the page. So if you want your clients or visitors to read your content, your web site will look attractive enough. If the designing, theme and color scheme will be attractive enough and also eye catchy then visitor will go to the internal pages and will visit your site. If the font size is also attractive and readable then the client will read the content of your web site. So website designing will play an important role to expand your business Locally, Internationally and Nationally.

To design and develop a creative and attractive website it is necessary to hire a creative web designer. If you will be able to find a web designer from Sydney or website designing company from Melbourne then it will be very beneficial for you. The reason is now a day the scenario is changed and the web designers from Sydney and web designing companies from Melbourne have started to capture the market. As web designing services are expanding in Australia you will be able to find the designer who knows the latest designing technology. Today in web designing technologies HTML, XHTML, CSS, Flash, javascript, XML and DHTML are on boom.

If you will find one good website designing company from Melbourne you will be able to design a really attractive and informative website for your business. To survive in the highly competitive market of web designing services all these companies are offering the web designing services at reasonably affordable cost with attractive promotional scheme. If you are not able to find a cost effective company from Melbourne you can easily find freelance web designers from Sydney at very affordable price.

So just go online and by few clicks you will be able to find a good designer company from Melbourne or a good web designer from Sydney.

For More Information About : : Web Designer Sydney

www.beyourownit.com -Website Design, use drupal for your business site. Step 3 In our complete web design video guide

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